KB’s FairPrice are neighbourhood stores spread across an average area of 1,000 to 1,500 sq. ft. These are simple but modern, self-service ration shops. These stores retail only 300 essential products at simply the lowest prices in town.

A cluster approach is used to open these stores as it helps build awareness in the locality. Costs for logistics, transportation of products to the stores etc., also get spread out in a similar fashion.

KB’s FairPrice are no frills stores. They are not air-conditioned, products are displayed in cartons and not even the ubiquitous shopping bag is provided free-of-cost to shoppers. This format with a tagline ‘Bachat Hi Bachat’ (Savings and More Savings) is structured in a fashion that allows it pass on maximum savings to customers.

With its innovative pricing and locations, KB’s FairPrice is a completely new face of modern retail that touches the lives of thousands of people.

Click here to locate your nearest KB’s FairPrice.